Those pages should then link to even more pages that focus on sub-categories on more relevant and supporting keywords. Across your website, you’ll have several articles talking about similar topics. For example, at Digital Logic, we write a lot of content about digital marketing. Proper keyword research before writing your SEO content will help you develop a better perspective about which search terms people are already using.
Google’s main search algorithm is called Google Hummingbird, and it is responsible for deciding how to order and rank search engine results. The first difference is that paid search results appear at the top of search engine results pages, and organic results appear beneath them. A meta description is the snippet of text below a title and link in search results. The description, well, describes the content of the page to the person conducting the queries so they know what to expect. The image below is an example of an SEO report from Ahrefs, where it has given an overview of the link building progress of the SEO efforts. SEO can take a lot of time and effort, and, because of this, you’ll want to know if your strategy works.
Your URL structure, or basic web address, should not be too long—think three to five words for blog articles, and even shorter for main pages. A page needs to load quickly and be responsive in order to maximize their technical SEO potential. Search engines are very particular—if you make it harder for them to find and index your page, they will likely punish you for making them work harder and drop your page in rank.
Search For Your Company’s Head Term on Google
According to HubSpot research, a blog post should be about 2,100-2,400 words long for SEO. But what exactly does it mean to optimize a website for mobile? website laten maken Most pre-made site themes these days are already mobile-friendly, so all you’ll need to do is tweak a CTA button here and enlarge a font size there.
Complete SEO Starter Pack
The point is, you need to figure out which pages aren’t performing well so you can fix them. The purpose of a content audit is to determine where your current content falls short, why those areas are lacking, and how to address those issues. There are many different types of content audits out there, but the most common one is the general content audit. When someone types into Google, the goal isn’t necessarily to see a list of products.
At one point, Gotch SEO ranked around #50 for this keyword with our “imovie review” page. Google will show you the types of pages it believes satisfy the intent of the keyword.
Focus on helping them, always, and not just gaming the algorithm. Your goal isn’t just to rank highly — it’s to get the right content in front of the right people.
