From creating personalised experiences to remarketing to previous users and using that data to make smarter marketing decisions, owning and using analytics data helps your service and your visitors. Online reviews is one of the best applications of data from a WiFi marketing perspective.
Our interface lets you see who is on your network along with how they browsed while on the premises. This tool helps restaurants, coffee shops and bars turn their guest Wi-Fi into analytics they can use. Small businesses can take advantage of webinars and live online training. Up selling through your guest WiFi promotions helps to increase your sales.
They can be contacted with messages tailored to their habits, and such personalization enhances customer engagement, loyalty, and the importance of corporate brand. Customers develop a more positive feeling for the brand as they receive information personalized for the individual. Analyze which metrics and events are most important to track, then collect data related to those metrics and events. Identify trends and patterns that will improve business performance, customer experience, and more.
This page covers the terms of agreement of your WiFi network but can also be customized to include your branding and promotional content. In addition, you can use the contact information you received when the customer logged in to send future promotional content, as well. Then, they are prompted to provide things like their name, email address, and phone number. You can then store this information to grow your contact list and stay in touch with customers long after they leave your establishment. WiFi marketing isn’t that far off from the basic practice of sharing free WiFi access with all of your customers. When you employ WiFi marketing tactics, you’re actually offering WiFi access in exchange for something. Now, we’re realizing that WiFi marketing is something that every business should take advantage of.
Enhance your social media presence
Linkyfi blends the best of all worlds to offer a WiFi marketing platform that’s robust, yet easy to use. Undoubtedly, using your business WiFi as a marketing tool can bring great benefits and increase your business sales. Think that offering free restaurant WiFi for your guests is an unnecessary expense? Cloud-based WiFi marketing solutions are most straightforward to implement, as they are available globally and managed centrally in just one place.
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This means you’ll be able to target customers with tempting upsells, relevant loyalty offers and discounts that they’re genuinely interested in, making them much more effective. WiFi Marketing is a Guest WiFi software solution that allows venues such as cafes, restaurants and hotels to capture customer information in a GDPR-compliant manner. Names, email addresses, DOBs and phone numbers, gender, and postal codes are all included. The software can be used to help with the NHS Test and Trace program. It can redirect customers who log in to the WiFi to an online menu or a mobile application.
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At the same time, every time guests take a look at their Facebook timeline, they will see the offers and promotions you’ve created in the Facebook campaign. Create interstitial messages and videos to send personalized messages to your guests promoting incentives and special offers. Trigger message and video based on specific demographics to promote a particular course or a scholarship offered by an education partner.
With our Captive Portal and WiFi location services, you can collect and analyze valuable customer data, including demographics, behavior patterns, and preferences. Read more about Social WiFi here. When selecting an appropriate WiFi marketing software package, it’s important to consider which features are most important to your business needs. Additionally, some providers may charge setup or customization fees in addition to their monthly or yearly costs—be sure to ask about any additional charges before committing to a purchase. This guest WiFi solution is used by names like Hewlett-Packard and Subway. Brick-and-mortar locations can track the average number of customers who visit their store daily.
